§ About · the long version

Data partner who actually ships product decisions.

I'm a senior BI analyst at Indeed with a four-year stretch that's split between dashboarding and product strategy. I've sat on the data side of the table and on the GTM side of the table, which is where most of my best work has come from - when the person modeling the funnel is the same person deciding what to build next.

This page is the long version. There's a PDF resume if you'd rather skim.

§ The arc

2017 → now
2024 → now
Senior BI Analyst on Salesforce CRM Analytics for Scaled Business Solutions. Built and shipped a global dashboard now used daily by hundreds of users, and automated Salesforce case routing that returns ~1,500 hours/year to the team. This is the seat where dashboarding and operational impact actually meet.
Senior BI AnalystIndeed · Austin, TX
2022 - 2024
Product Strategist on Global Product Commercialization. Owned GTM strategy and performance analysis across cross-functional launches - 2M+ employer↔jobseeker connections driven, 10K+ new clients from a 3-month promo, a 700-client automation pilot that doubled adoption vs. control. This is where I stopped describing the data and started defending the decisions.
Product StrategistIndeed · Austin, TX
2018 - 2022
Senior Data Business Analyst at Talroo. Led the rollout and technical training of a title-expansion feature that drove +50K clicks and +3K applicants Q/Q at record-low CPA. Spent a lot of time learning the operator-analyst stack - SQL, Snowflake, Python, Metabase - that I still use every day.
Sr. Data Business AnalystTalroo · Austin, TX
2017 - 2018
Team lead for a 5-person Client Success Analyst pod managing 70% of company revenue. Grew vertical revenue 20% QoQ with 95% retention. First time I learned that running a team well is mostly about removing things, not adding them.
CSA Team LeadTalroo · Austin, TX

§ How I work

three principles, picked the hard way
/ 01

Numbers before adjectives.

"Returned ~1,500 hours per year" reads differently from "dramatically improved efficiency." If the metric isn't there, the decision wasn't real. I write - and ship - with that filter on.

/ 02

The right decision > more features.

The hardest work I've done in product strategy was saying no, and being able to show the math for why. I'd rather ship one thing whose impact I can defend in a quarterly review than three things I can't.

/ 03

Honest about tradeoffs.

Every project I write up has a "what I'd do differently" section. Not as a performance of humility - as the part hiring managers actually grade. If you find an analyst who can't name the tradeoff they made, they didn't make one.

§ The next chapter

where I do my best work
/ my ideal room
Senior Analytics, BizOps, or Product-leaning roles. IC or lead-IC. Most curious about PM tracks where the team is already data-fluent; less interested in being a PM in a vacuum.
Seed → Series D, AI-native, FAANG. Companies where the data layer is taken seriously enough that "what does the funnel say" gets asked before "what does Marketing think."
Remote (US) or Austin hybrid. Local to ATX; happy to fly for offsites.
Stack that respects SQL. Snowflake / dbt / Metabase / Looker / etc. Not allergic to BigQuery or Tableau, but I'll push back on tooling that hides the query.
A team that ships. The companies I've done my best work at gave me a seat in the launch meeting, not just the post-mortem.

§ Off the clock

the part that doesn't go on the resume

Brazilian Jiu-Jitsu, 20 years in.

I started training Brazilian Jiu-Jitsu in 2006 and earned my black belt in 2020. I train at Paragon BJJin Austin. I love it because it keeps me in great physical shape, keeps me mentally sharp, is genuinely fun, and is easy to keep doing for decades. It's also been an amazing social outlet - I've met hundreds of people and made friends from all walks of life around the world through jiu-jitsu. It's shaped me into the person I am today.

Music is the other hobby.

I am a deeply nerdy listener - discovering and cataloguing new music is something I've done since I was a teenager. There's a live feed of what I've been playing on the /now page if you want to argue with my taste.

And I keep showing up for the boring parts.

I'm halfway through an MS in Data Analytics at WGU, mostly because there were two or three CS-shaped holes in my analyst toolkit I'd rather close than route around. It's not glamorous; it's how I keep the underlying machine sharp.

/ resumejason-vermaelen-senior-bi-analyst-resume.pdf
82 KB · updated May 2026download ↓

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