§ Work · case studies

Eight years of work, told outcome-first.

Each case study walks through the same seven sections: the headline, context & constraints, the decision, the process, the results, the tradeoffs, and the artifacts. I lead with the number, then defend it.

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Fig 1 · Cumulative hrs returned to the team~1.5Khrs/yr

Salesforce case automation - a 2-week AI-augmented build that returned ~1,500 hours/year.

Python service on the Salesforce REST API. Auto-assignment, AI-summarized resolution notes, Slack notifications. Built in Cursor + Claude CLI in 2 weeks - what used to be a 6-month Apex/Flow build.

Indeed2026AI Automation
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Fig 2 · Daily active users100sDAU

Global SBS CRM Analytics dashboard - 400K opportunities tracked, hundreds of daily users.

Rebuilt the SBS CRM Analytics dashboard for a new opportunity-measurement model. 400K opportunities tracked per quarter, daily-active by hundreds across SBS, GTM, and Support. One quarter from spec to launch.

Indeed2025Business Intelligence
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Fig 3 · Cumulative connections2M+connections

GTM strategy that drove 2M+ employer↔jobseeker connections on a new launch.

Analyzed pre-launch feedback, then held back the largest client segment until a tailored MVP was ready. The conservative call protected 2M+ connections and 200K+ interviews driven in the year that followed.

Indeed2023GTM Product Strategy
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Fig 4 · Adoption - control vs. pilotadoption

700-client sales automation pilot - doubled product adoption vs. control.

Designed the experiment, ran the cohort, defended the result. 2× adoption uplift at the same CAC.

Indeed2023BizOps
drafting…
Fig 5 · Clicks + applicants Q/Q+50Kclicks

Title expansion rollout: clicks +50K, applicants +3K Q/Q, record-low CPA.

Led product training and technical rollout across the Talroo client book. Record-low CPA and record-high conversion in the quarter.

Talroo2020Product
drafting…

A live SQL playground built on a public dataset.

A queryable, embedded demo (BLS or similar). The portfolio piece I'm building for the portfolio itself.

Side2026Coming
in flight…

Most case studies are still being written.They're being cleared for public sharing one at a time. The cards above are scaffolded with real metrics and will become readable as each one is ready. The same applies to the live SQL playground side project.

Ask for a deep-dive

§ Highlights - the short version

resume bullets · while case studies ship
2M+Drove over 2 million employer↔jobseeker connections via GTM optimization on a new product launch.Indeed · Product Strategist · 2023
10K+Led Sales/CS strategy for a 3-month marketing promotion that brought in 10,000+ new clients.Indeed · Product Strategist · 2023
+6%Influenced a new product launch that lifted employer↔jobseeker connections by 6%.Indeed · Product Strategist · 2023
+3KQ/QTitle expansion lifted applicants +3K Q/Q at record-low CPA, record-high conversion.Talroo · Sr. Data BA · 2020
20% QoQLed a 5-person CSA team managing 70% of company revenue. Grew vertical 20% QoQ at 95% retention.Talroo · CSA Lead · 2017–18
100sBuilt a CRM Analytics dashboard with hundreds of daily users globally across Scaled Business Solutions.Indeed · Sr. BI Analyst · 2024

Want the long version?

Happy to walk you through any of these in detail.